Instagram was started in San Francisco by Kevin Systrom and Mike Krieger, who initially tried creating a platform similar to Foursquare but then turned their attention exclusively to photo sharing. Additionally, 60% of people say they discover new products through the app. According to Instagram's website, more than 1 million advertisers worldwide use Instagram to share their stories and drive business results.
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Companies with business accounts have access to free engagement and impression metrics. The photo-sharing app offers companies the opportunity to start a free business account to promote their brand and products. Instagram is not only a tool for individuals, but also for businesses. Photos can be shared on one or several other social media sites - including Twitter, Facebook and Tumblr - with a single click. Users also have the option of making their profile private so that only their followers can view their posts.Īs with other social networking platforms, Instagram users can like, comment on and bookmark others' posts, as well as send private messages to their friends via the Instagram Direct feature. Each post by a user appears on their followers' Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags. Users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app. Instagram allows users to edit and upload photos and short videos through a mobile app. Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012.
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